Private bank acts as gateway to Citigroup empire

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From Archive 03 November 2003

By PWM Editor

Roxane McMeeken quizzes Citigroup’s private banking chief Peter Scaturro on the firm’s strategy for success in Europe. Even before the Iraq war, anti-American feeling was not uncommon in Europe. Now, as President George W. Bush attempts to mend fences with former friends across the Atlantic, the sentiment is close to rife.
But US super bank Citigroup has no plans to de-Americanise its private banking proposition for Europe.
Citigroup’s private banking chief Peter Scaturro believes Europe provides one of the bank’s largest opportunities and has an ambitious growth plan for the region. Yet he happily flies in the face of the entrenched idea that European clients respond best to a service minutely tailored to suit them.

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Private bank acts as gateway to Citigroup empire

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