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From Archive 01 June 2004

By PWM Editor

BNP Paribas private banking chief François Debiesse tells Paula Garrido of his plan to differentiate the French giant from peers with advice-driven services.

If there is such a thing as a “third way” in private banking, it is the route pursued by François Debiesse, Paris-based chief executive officer of BNP Paribas Private Bank.

With around e100bn under management, the private banking division of the BNP Paribas group is aiming to fill the gap between the Swiss and American private banking schools.

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