JPMorgan makes it a family affair

Part of a family enterprise herself, Amy Braden is well qualified to head JPMorgan’s innovative Family Wealth Centre. She explains to Yuri Bender how the US giant may have started a new private banking trend in Europe.
JPMorgan, one of the best-known US wealth management institutions, has identified Europe as its new battleground. And, along with competitors such as Pictet, UBS and Credit Suisse, it sees Germany as a key area of focus. Earlier this year, it recruited former UBS German private banking chief Andreas Muth to run its Teutonic operation. The bank chose Dr Muth for several reasons – his experience in working with not just rich, but “ultra high net worth clients”, his familiarity with “innovative and institutional-quality solutions” and last but not least, his passion for working with families.